Where Pon Holdings Bikes are Made and History?

Updated on January 9, 2024


Pon Holdings is a renowned global company that has its roots in the Netherlands. With a history spanning over a century, it has evolved into a diversified conglomerate with a focus on various industries, including bicycles. Pon Holdings boasts an impressive range of brands under its umbrella, and their bikes are manufactured in different countries around the world. This article delves into the intriguing history of Pon Holdings’ bicycles and explores the various regions where these exceptional two-wheelers are crafted.

A Rich History

The story of Pon Holdings began in 1895 when Mijndert Pon established a company in Amersfoort, Netherlands. Initially, the company dealt with importing fruit and later expanded into importing a variety of goods. Over the years, Pon Holdings ventured into different sectors, including automotive, energy, and mobility. Today, Pon Holdings has become a global leader in various industries and is recognized as a key player in the bicycle manufacturing sector.

Pon Holdings’ Bicycle Brands

Where Pon Holdings Bikes are Made and History?

One of the reasons behind Pon Holdings’ success in the bicycle industry is its impressive portfolio of bicycle brands. These brands cater to diverse consumer needs and preferences, offering a wide range of bikes suitable for different terrains and riding styles. Some of the notable bicycle brands owned by Pon Holdings include:

1. Gazelle

Gazelle is a Dutch bicycle manufacturer that has been a part of Pon Holdings since 2011. With a rich history dating back to 1892, Gazelle is renowned for producing high-quality bicycles for both daily commuting and recreational purposes. Gazelle bikes are designed and manufactured in the Netherlands with a focus on comfort, innovation, and sustainability.

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2. Santa Cruz

Based in California, Santa Cruz Bicycles is a premium mountain bike brand that joined Pon Holdings in 2015. Santa Cruz is celebrated for its cutting-edge technology, superior craftsmanship, and an unwavering commitment to mountain biking enthusiasts. The bikes are manufactured in the United States, where a dedicated team of experts ensures each bike meets the highest standards of performance and durability.

3. Cervélo

Cervélo is a Canadian high-performance bicycle manufacturer that merged with Pon Holdings in 2012. Renowned for its top-tier road and triathlon bikes, Cervélo takes pride in its relentless pursuit of engineering excellence. The bikes are manufactured in Canada, utilizing state-of-the-art technologies and materials that deliver exceptional performance for professional athletes and cyclists alike.

4. Focus

Based in Germany, Focus Bikes is a leading brand that joined forces with Pon Holdings in 2016. Focus specializes in designing and producing premium bicycles for both road and off-road riding. With innovation at the core of their philosophy, Focus bikes are developed in close collaboration with professional riders and cycling experts, ensuring optimal performance and rider satisfaction. The manufacturing of Focus bikes predominantly takes place in Germany.

Global Manufacturing Presence

Pon Holdings’ bikes are manufactured in several countries around the world, showcasing its commitment to global reach and local expertise:


Being the birthplace of Pon Holdings, the Netherlands serves as a hub for the production of various bicycle brands under the Pon umbrella. Brands like Gazelle take advantage of the rich cycling culture and the country’s renowned craftsmanship to manufacture high-quality bicycles that cater to both domestic and international markets.

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United States

With the acquisition of Santa Cruz Bicycles, Pon Holdings expanded its manufacturing capabilities to the United States. Santa Cruz bikes that are proudly made in California benefit from the expertise of local engineers and a thriving mountain biking community, resulting in top-tier products.


Cervélo, a key brand in Pon Holdings’ portfolio, continues to be manufactured in Canada. By utilizing the vast resources and expertise available in the country, Cervélo consistently produces cutting-edge road and triathlon bikes that excel in performance and aerodynamics.


Focus Bikes, another important brand under Pon Holdings, has its manufacturing base in Germany. German engineering and precision play a crucial role in shaping Focus bikes, which are known for their exceptional build quality and attention to detail.


Pon Holdings has a fascinating history that stretches back over a century, and it has successfully diversified into various industries, including bicycles. Through the acquisition of well-known brands like Gazelle, Santa Cruz, Cervélo, and Focus, Pon Holdings has positioned itself as a key player in the global bicycle manufacturing sector. With production facilities in the Netherlands, United States, Canada, and Germany, Pon Holdings’ bikes benefit from local expertise and craftsmanship, while catering to the demands of cycling enthusiasts worldwide.